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5 Keys to Activating a Marketing Partnership

By Zahra Giga - Partner Account Manager at THE Sacramento Kings

Let me first start by writing that there isn't one way to activate a partnership. Over my six seasons in Marketing Partnerships in sports, I've experienced a…
How to develop your personal brand in sports

By Doron Tamari - Senior Manager, Innovation at 4FRONT

When most people hear the word ‘brand,’ they probably think of companies or products, such as Coca Cola or Toyota. And while that is correct, your personal brand is just as…
The four characteristics of selling a big deal

By Jonathan Norman - Director, Partnership Sales & Strategy Tepper Sports & Entertainment

In my time in the sports business industry, I’ve been fortunate to have played a small role in some of the most significant partnerships…
Five Things I’d Tell Myself If I Could Go Back to the Start of My Career In Sports

By Gregg Clifton | Director, Business Development - Omaze

The year is 2011, and I am a Junior at the University of San Diego. I'm eating way too many Rose Donuts as I dream of one day owning…
Growing an Athlete's Brand on Social Media

By Preston mcclellan - Director of Player & Content Strategy PGA Tour

It was 2015, I had just started working for the PGA TOUR, and I was in the process of meeting our athletes and explaining why I had been hired. My elevator speech…