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5 things we learned about sponsorship activation in the last year

By Tyler Hargrove - Senior Corporate Partnership Executive at THE Atlanta Falcons

It’s now been over a year since “the shutdown.” Our normal lifestyle, as we know it, put on pause as the entire country was told to…
5 keys to selling college partnerships

By Cody Collins - General Manager of Sponsorship at Wofford College

Too often when speaking about the sales cycle there is a common misconception of how the process works. On the outside we tend to believe that there is an unwritten rule…
The 5 keys to selling college partnerships

By chris walker - sr. manager, business development - florida gator sports properties at learfield img college

From the past nine years of selling sponsorships across college athletics and professional sports, there have been notable…