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5 keys to selling college partnerships

By Cody Collins - General Manager of Sponsorship at Wofford College

Too often when speaking about the sales cycle there is a common misconception of how the process works. On the outside we tend to believe that there is an unwritten rule…
The 5 keys to selling college partnerships

By chris walker - sr. manager, business development - florida gator sports properties at learfield img college

From the past nine years of selling sponsorships across college athletics and professional sports, there have been notable…
How to land a career in sports marketing partnerships

By John Nowicki - Director, Corporate Partnerships at Excel Sports Management

It has been nearly a decade since I began my career in the sports industry. However, I can say that when my journey began, I had no idea what professional…
The four characteristics of selling a big deal

By Jonathan Norman - Director, Partnership Sales & Strategy Tepper Sports & Entertainment

In my time in the sports business industry, I’ve been fortunate to have played a small role in some of the most significant partnerships…