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5 Keys to Activating a Marketing Partnership

By Zahra Giga - Partner Account Manager at THE Sacramento Kings

Let me first start by writing that there isn't one way to activate a partnership. Over my six seasons in Marketing Partnerships in sports, I've experienced a…
The four characteristics of selling a big deal

By Jonathan Norman - Director, Partnership Sales & Strategy Tepper Sports & Entertainment

In my time in the sports business industry, I’ve been fortunate to have played a small role in some of the most significant partnerships…