Ticketing Inventory, Pricing, & Data Analyst
Churchill Downs Racetrack in Louisville, KY, US
Ticket Operations Ticket Sales Analytics- Recommends and Analyzes all pricing
- Implements regression analysis techniques to rank race days and tier packages
- Create dynamic and variable pricing models to maximize revenue
- Oversee F&B, parking, program and other pricing breakdowns and ticket type builds
- Analyze renewals, retains, and overall customer makeup based on trends and attendance
- Analyze renewal %’s and build forecasting models
- Rank and review race days and best possible dates to place future race dates or create new ones
- Analyze offerings that are most successful (family adventure day, senior day, etc.) and propose new ideas
- Build and analyze call campaigns or cadencing that is data based on most effectiveness
- Create working visualizations and dashboards for the executive team to see trends and real time information
- Pull reports daily and frequently analyze ticketing data to make observations on the companies needs
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