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Episode 61. Building a marketing campaign in the NFL with Allie Dicken


Are you a sports marketing professional, or an aspiring one? If so, then you have to check out this webinar. Great friend and Clubhouse Mentor Allie Dicken is the Director of Brand Marketing at the San Francisco 49ers, and in this session she graciously walks us through the Niners new 2020 marketing campaign and how it came to be. This is a rare glimpse behind the curtain of what it's like working in sports marketing full time, and what it takes to be successful at it. Allie is a star and a brand marketing specialist. She has other marketing experience with the Phoenix Suns and now has one of the most desirable jobs in the country. Working in marketing in the NFL for one of the most iconic brands in sports. Enjoy the show. Originally recorded September 16, 2020.

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