Episode 84. Sales, Marketing & Analytics w/ the Atlanta Hawks

Case study: The Atlanta Hawks.

Everyone knows how important the sales, marketing, and analytics departments are in sports. All teams have them within their front offices as well. But the secret to success for a teams revenue operation is their ability for all of these departments to unite around a common goal and work together in unison. It sounds simple, but it's harder to execute when each is pulled in different directions, and leaders have different goals and objectives. The Atlanta Hawks in the NBA have seemed to crack that code and on this webinar these three department leaders shared how they work together to achieve success. We were excited to be joined by Kyle Brunson, David Elgin, and Rob Laycock for this discussion. Originally recorded September 15th, 2021.