Maximizing The Power of Networking

April 21, 2023

For college students and young professionals interested in sports business, networking is a critical component of building a successful career. By developing relationships with industry professionals, you can gain valuable insights, open doors to new opportunities, and establish yourself as a credible and reliable resource in the industry.


Here are four steps to help you maximize networking in the sports industry:


1.     Start by identifying key people in the industry. This could include sports executives, team owners, agents, department leaders, and other industry professionals. Research their backgrounds and accomplishments and try to attend events or conferences where they may be speaking or in attendance. A great resource to utilize is theClubhouse® mentorship platform with over 140+ sports industry leaders.


2.     When attending networking events, be sure to bring business cards and be prepared to introduce yourself and start a conversation. Be genuine and show interest in their work and accomplishments and try to find common ground or areas of mutual interest. Follow up with a thank-you note or email after the event to further establish your connection. One way to  follow up with these individuals is connecting with them on LinkedIn.


3.     Join industry organizations and clubs. These groups can provide valuable networking opportunities, as well as access to industry events, job boards, and other resources. Look for organizations related to your specific area of interest, such as sports marketing, sports sales, sports journalism, or sports law.


4.     Finally, don't forget the power of social media. Follow industry professionals on LinkedIn, and other platforms, and engage with their content by commenting and sharing. This can help establish yourself as a knowledgeable and engaged member of the sports business community.


Networking is an essential skill for anyone looking to succeed in sports business. By developing relationships with industry professionals, attending events and conferences, joining industry organizations, and engaging on social media, you can establish yourself as a credible and knowledgeable member of the sports business community, and open doors to new opportunities and career growth.