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How to transition from partnership "activation" to partnership "sales"

By nate racela - partnership sales manager at the minnesota timberwolves

Ever since I started in sports, I always knew I wanted to be in Corporate Partnerships. I love the ideation process of bringing campaigns to life…
4 keys to standing out as a sponsorship seller

By Travis misner - manager, partnership development at the charlotte hornets

Gone are the days when CEOs would write six and seven figure checks just to see their company name in the bright lights in their favorite sports team’s arena. Companies are getting…
5 things guaranteed to help you hit your sales goal

By bob hamer - president & Founder of Sports business solutions

I’ve been involved in sports sales for more than 13 years. I sold myself, I have been a sales manager, and now I conduct sports sales training with…
10 tips for making a virtual sales pitch

By Mike Rudner - Vice President of Business Operations at Sports Business Solutions

With just about our entire country forced to work from home, some sales reps are doing something they’ve never really had to do...make…
Advice for sport sales reps right now

By justin peterson - sr. account executive, business development at the arizona coyotes

For the better part of the last 50 years, attending sporting events has always been a unifying gathering – averse to national and even global…
The Power of Research in Sales

By Greg Crawford - Manager, premium partnerships at bse global (brooklyn sports & ent.)

Almost three years ago to the day, I hopped off the NYC subway and began my walk back to our office in Brooklyn, feeling defeated. I finally had the opportunity…
Why texting is so important in business, and how to do it!

By matt bruhn - Senior mid-market account executive at zipwhip

Texting has been around since 1992 — or 1985, if we’re counting typewriters — and yet 61% of businesses still aren’t texting their…
Sponsorship sales advice during COVID-19

By theClubhouse team

There's no doubt that if you're a sponsorship salesperson in sports right now, both doing deals and retaining deals is a tall task. Lucky for you, we have some fantastic sports industry leaders that have…
How sports sponsorship has changed in the last 5 years

By Greg Zinsmeister - director, corporate sponsorship at the chicago blackhawks

Sponsorship is a discipline that is prone to trends, and many properties and brands are fast followers of one another. When something is working elsewhere, many properties…
3 tips to selling big sponsorship deals

By Reid Mobley - Managing Director, Business Development at Roush Fenway Racing

Prospecting and closing your first (or next) seven figure partnership will most certainly be a challenge given today’s marketing landscape, however implementing…
5 things we learned about sponsorship activation in the last year

By Tyler Hargrove - Senior Corporate Partnership Executive at THE Atlanta Falcons

It’s now been over a year since “the shutdown.” Our normal lifestyle, as we know it, put on pause as the entire country was told to…
5 Keys to Activating a Marketing Partnership

By Zahra Giga - Partner Account Manager at THE Sacramento Kings

Let me first start by writing that there isn't one way to activate a partnership. Over my six seasons in Marketing Partnerships in sports, I've experienced a…