Data Analyst

Virginia Tech University in Blacksburg, VA, US

Analytics Ticket Sales CRM Strategy

As the Data Analyst, you will be a part of the strategic vision of LEARFIELD Amplify data and analytics team. Furthermore, you will develop strategic insights in a collegiate business setting for the LEARFIELD Amplify partner: Virginia Tech. This role will be responsible for mining customer profiles, analyzing behavioral data from multiple platforms and data sources (online transitions, phone transactions, alumni club donations, email response data, fan surveying and ticket sales) to support business decision making in product development, marketing strategy and email/marketing campaign targeting.

As the Data Analyst, you will work with LEARFIELD Amplify’s data and analytics team in aggregating, developing, and analyzing the data associated with LEARFIELD’s Fanbase platform. Fanbase is LEARFIELD’s data and analytics platform that powers our strategic fan insights across the enterprise, leveraging cutting-edge analytics to unlock the next wave of growth in college sports. By aggregating data across ticketing, sponsorship, digital and social channels, commerce, and more, Fanbase helps LEARFIELD and our school partners to better understand how fans engage with college athletics. Fanbase allows our teams and partners to realize stronger marketing efficiency and effectiveness, as well as to increase commercial opportunities through ticket / merchandise sales, development funding, etc.

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