Vice President, Merchandising

Athletics in West Sacramento, California, US

The Vice President, Merchandising will lead the creative and commercial direction of the A’s retail and merchandise business, translating the Club’s brand strategy into innovative product collections, strategic collaborations and engaging retail experiences. This leader will establish a distinctive merchandise identity that strengthens the A’s brand, attracts new fans, and drives commercial growth.

The Vice President will provide strategic oversight of retail operations in partnership with the third-party operator, ensuring alignment with the Club’s brand standards, inventory objectives, and business goals. This position will oversee merchandise strategy, retail partnerships, and financial performance across the Club’s retail channels, balancing creative ambition with commercial discipline.

This is a strategic leadership role that requires a balance of creative vision, business acumen, partnership management, and an understanding of the intersection between apparel, sports, and culture.

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