Director of Marketing
Major League Cricket in Los Altos, CA, US
As the Director of Marketing and the company’s first marketing hire, you will be responsible for the development and execution of our marketing strategy across all key areas, including Major and Minor League Cricket, academies, player recruiting, and infrastructure developments.
In this role you will utilize your deep expertise of the sports industry to develop a comprehensive marketing strategy for the business. You will work with a wide range of key stakeholders to execute on this strategy through campaigns, communications, and partnerships to bring the Major League Cricket brand to life across the U.S., as well as internationally. You will drive engagement and growth within our primary target audiences, as well as promote and grow the brand, and the sport of cricket, in non-traditional audiences.
Execution of this strategy will involve a hands-on approach in building and managing the brand, setting up and managing our digital / social presences, and working closely with key stakeholders (such as team owners and media outlets) on our PR and communications plans.
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