Turning Rejection into Opportunity

by Nico Herbst: Deputy Venue Manager at Euro 2024 GMBH
December 02, 2024

We’ve all felt it—that sinking feeling when your message goes unanswered, your call isn’t returned, and the opportunity you were banking on slips away without a word.

Should I keep trying, or is it time to walk away? This question hung in the air as I stared at my empty inbox, the silence of being “ghosted” —when someone stops responding without explanation— can sometimes hit you harder than any reply every could.

Not long ago, I connected with someone I genuinely felt I hit it off with, someone I could easily envision working alongside, yet here I was, stuck in that agonizing space between holding on and letting go. Was my persistence a show of determination, or was it simply a refusal to face the reality that maybe this connection wasn’t meant to be? Sounds familiar?

Ghosting is just one form of rejection that we all encounter on our journeys, and there are many others. When it comes to rejection in general, the big question is, why do we fear it so much? Moreover, how can mastering the art of dealing with refusal become a competitive advantage?

Consider the narrative around high-profile athletes who've faced setbacks, only to rise above them and inspire millions. Take LeBron James’ words, for instance:

“You can’t be afraid to fail. It’s the only way you succeed—you’re not gonna succeed all the time and I know that.”

In these words lies a powerful truth. Success is not linear, and the lessons learned from each setback are part of what shapes greatness. Athletes and professionals alike fear rejection because it triggers self-doubt and feeds into the misconception that all the “no” we face defines our worth.

To gain a deeper understanding, let’s take a quick look at the science behind it. Rejection hurts because, biologically, our brains are wired to avoid it. Studies using MRI scans reveal that the same brain regions activated when we experience physical pain also light up when we face rejection. According to researchers at the University of Michigan in their 2011 study, "The Pain of Social Rejection: A Neurobiological Perspective," this overlap shows that emotional pain can feel just as real as physical pain. It's no wonder that individuals in competitive fields like sports often feel crushed by it.

Yet, scientific research also highlights the benefits of resilience. A 2022 study published in the Journal of Personality and Social Psychology, titled "The Role of Mindsets in Resilience: Implications for Social and Personality Psychology," examined how individuals with a growth mindset respond to challenges and setbacks. The researchers found that those who believe abilities can be developed are more likely to persist in the face of adversity, viewing failures as opportunities for growth rather than as obstacles. Individuals who view rejection as a stepping stone rather than a stopping point often achieve greater long-term success, even if the initial outcome is disappointing. In the game of forming meaningful relationships, this approach translates to viewing each unanswered email or unsuccessful pitch as practice—a necessary part of the process.

In today’s hyper-connected world, being overlooked has become common. This phenomenon not only shows the unpredictability of communication, but also emphasizes the importance of resilience in the face of such setbacks. Whether you’re reaching out to a recruiter, sponsor, or even a mentor, it can feel like a denial without closure. However, it can be a blessing in disguise if approached with the right perspective.

Being left in the dark or receiving a no can teach us a valuable lesson: not every opportunity is meant to be. It forces us to reevaluate our approach, refine our pitches, and reconsider whom we reach out to. Often, experiencing radio silence can be a signal to broaden your network, explore new avenues, or think creatively about alternative paths. Rather than internalizing it as a personal failure, view it as a reminder to focus your energy on those who do respond and value what you bring to the table. It’s time to take the driver’s seat, own your journey, and become unstoppable in pursuing your goals.

With this mindset in place, here are some tips for turning rejection into a networking advantage:

  1. Reframe Rejection as Feedback, Not Failure Each rejection offers insights if you’re willing to look. Did you send your email at a bad time? Could your message have been clearer? Use these moments to refine your approach. Remember, feedback—whether explicit or implied—is a gift.
  2. Focus on Building Genuine Connections Rejections often stem from a mismatch in timing, interests, or needs. Build relationships by engaging with people authentically. Comment on their posts, share insightful content, and offer to help others where you can. Showing genuine interest and giving before asking can change the dynamic entirely.
  3. Develop a Resilient Mindset Like training a muscle, resilience requires consistent effort. Each time you encounter rejection, remind yourself that it’s not personal. Practice self-compassion and use positive affirmations. This shift in mindset can reduce the unpleasant feeling of rejection, making it easier to keep pushing forward. After some time, it becomes easier and you are more effective, I promise.
  4. Set Goals Beyond Immediate Wins In networking, your goals shouldn’t just be about securing an immediate job or endorsement. Set broader goals, like expanding your industry knowledge, increasing your visibility or contributing to the community. Achieving these goals will create a stronger foundation, and with a bit of patience, the desired outcomes will naturally follow.
  5. Opportunity for Innovation: Rejection can spark innovative ideas, prompting you to pivot your strategies and approaches, ultimately leading to breakthroughs in your career. You never know what can arise from certain setbacks, and it never hurts to get a bit creative—or even a lot! Have you ever tried inventing a new way to follow up?
  6. Strengthened Focus: Redirect your energy towards those who appreciate your contributions, fostering relationships with individuals who truly value your skills. Personally, I've found that investing in connections with people who recognize my efforts not only boosts my morale but also enhances my professional growth, creating a supportive network that encourages collaboration and mutual success.

Rejection is inevitable in life, professional relationships and consequently in sports networking as well. For those willing to persevere, it’s a stepping stone toward eventual success. Each denial builds resilience, and each unanswered message becomes a lesson. It’s not the obstacles but the relentless pursuit of goals that separates the successful from the rest. Or much better in the words of soccer icon Mia Hamm,

“Failure happens all the time. It happens every day in practice. What makes you better is how you react to it.”

Always remember, a rejection says more about the situation than it does about you—it is merely part of the journey and doesn’t diminish your worth, so don’t let it define you!

What if every “no” you encounter is a redirection toward the right opportunity, and how might embracing rejection change your approach to interactions, leading you to success just around the corner?