Finding Your Inspiration

By TJ Nelligan - Best selling author of “LIVE LIKE SEAN” and former chairman & CEO of the Special Olympics 2014 USA games

Who inspires you? Who has encouraged you by their example to be more, to be better? Who can you point to and say, “I want to…
#MySameHereStory - Postpartum Anxiety and Leveling Up

By Abby Jacobs - Retail & Partnerships Manager at Xenith

I’m going to age myself a bit here, but am hoping some of you out there remember Thwomp from Super Mario World. You know, the large, menacing stones typically…
5 mistakes made by young sports business professionals

By Andrew Papaefthemiou - General Manager-FIU Athletics Sponsorships at Van Wagner Sports & Entertainment (VWSE)

I’ve been around a long time and over the course of my tenure in sports I’ve seen many people come in and…
5 keys to selling in sports during COVID times

By matt ritchie - Associate Director, Season Ticket & Inside Sales at THE Cincinnati Bengals

In our industry, we are thrown new objections and obstacles every season. These include objections like team performance, distance from the stadium,…
5 keys to selling college partnerships

By Cody Collins - General Manager of Sponsorship at Wofford College

Too often when speaking about the sales cycle there is a common misconception of how the process works. On the outside we tend to believe that there is an unwritten rule…
Hustle and Camaraderie: How to Sustain a Career in Sports

By sandy zinn - CEO at Zinn Sports Group LLC

One of the questions you hear most about working in the sports industry is, ‘how did you get started?’ I don’t think how you got started means much compared to this all-important…
5 things we learned about sponsorship activation in the last year

By Tyler Hargrove - Senior Corporate Partnership Executive at THE Atlanta Falcons

It’s now been over a year since “the shutdown.” Our normal lifestyle, as we know it, put on pause as the entire country was told to…
3 tips to selling big sponsorship deals

By Reid Mobley - Managing Director, Business Development at Roush Fenway Racing

Prospecting and closing your first (or next) seven figure partnership will most certainly be a challenge given today’s marketing landscape, however implementing…
5 Keys to Activating a Marketing Partnership

By Zahra Giga - Partner Account Manager at THE Sacramento Kings

Let me first start by writing that there isn't one way to activate a partnership. Over my six seasons in Marketing Partnerships in sports, I've experienced a…
The Power of Playing Offense: 5 Ways to Level Up as a Leader

By paul epstein - Former NFL & NBA Business Executive | Author | Speaker | Podcast Host | Leadership Coach | Founder, Purpose Labs

Reflecting back on my nearly 15-year journey leading business teams in the professional…
Dallas Mavs CEO on the Difference Between Diversity and Inclusion

By HEATHER DICKIE, MARKETING EXECUTIVE, DICKIE+ASSOCIATES

Cynt Marshall knows the difference between diversity and inclusion. “Diversity is being invited to the party,” she says. “Inclusion is being asked…
3 tips for succeeding at experiential marketing in sports

By Seth Kimberlin - Director, Partnerships at Evolve Companies

Why do people go to events? For some, it is to see their favorite sports team partake in competition, for others it’s to see the latest & greatest music artist perform, and for most…